Package of the Week

This week's episode of POW! demonstrates how an in-store display and packaging can work together to attract consumers and lead them toward a purchase. L'Oreal's POP display for its Unlimited mascara features an enlarged rendition of the mascara tube that immediately calls out the product's unique features and usage instructions. Once consumers are drawn in by the display, the soft touch matte finish and glossy imagery make for a multi-sensory experience that communicates the brand's premium positioning in the market. If there's a package out there that you think we should feature in POW!, let us know. Contact Sara Dunn at

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