La Colombe, a coffee brand with roots in Philadelphia and cafe locations in five cities across the United States, launched a line of canned products, which it touts as "the world's first genuine caffé latte in a can." In addition to expanding its brand presence by selling its draft lattes online and in brick-and-mortar retail locations, La Colombe has tapped into a variety of appealing packaging trends. The shrink sleeved cans feature a clean design that allows the brand to highlight key product attributes that immediately jump out to the consumer. And with the addition of color-coded toppers on each can making the draft latte easier to drink, this canned coffee beverage becomes a great option for the consumer on the go. Is there a package that stood out to you lately? Send POW! submissions to Cory Francer at email@example.com.
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