Package of the Week

This week on POW! Package of the Week, we look at the redesigned packaging for Irish Spring body wash. Chase Design Group redesigned the flexo-printed labels; Tin Horse led the bottles’ structural design; and both agencies worked in tandem with the Colgate-Palmolive Global Design Brand Group to create a sleek and modern look that is supported with a multi-channel campaign that includes a commercial debut on February 13, 2022, during the Super Bowl.

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