Gravure printing has a well-deserved reputation for its ability to produce vivid graphics that create a strong visual appeal for flexible packaging. In this year's edition of the Packaging Impressions Excellence Awards, this pouch produced by Print Master, a Thailand-based printer and converter, received first place in the Flexible Packaging: Gravure category and earned second place overall in Best of Show. The pouch is for freeze dried bananas from Fruitural, and with its depth of color and crystal clear imagery and text, is a true testament to the power of gravure technology.