Package of the Week

Spring is in the air, but along with the sunshine and warmer weather, come the inevitability of seasonal allergies. This week's episode of POW! features a package from Xyzal that stands out in the crowded OTC pharmaceutical category with a number of attributes that are sure to benefit consumers in need of allergy relief. First, the glossy, embossed folding carton catches the eye with vivid colors and adds an engaging tactile element. And with prominently displayed text in a large font, consumers can tell right away what they can expect from the product inside. Additionally, the easy to open carton provides quick access to the enclosed pill bottle, reducing the frustration that can occur from more challenging packaging formats often found in the pharmaceutical segment. If you've seen a package or label that deserves some recognition, contact Sara Dunn at

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