In today's episode of POW! we take a deep dive into an award-winning label for Hempz Beauty, produced by McDowell Label. The label, which received a first place honor in the 2019 TLMI Label Awards, features multiple printing and embellishment processes, but stands out even further with the use of a rubberized dome to help the consumer grip the product. With superior printing and innovative functionality attributes, McDowell Label has demonstrated how a label can be visually appealing while improving the user experience. If you've seen a label or package that stands out to you, contact Cory Francer at cfrancer@napco.com.