In today's episode of POW!, we're highlighting a beauty brand with a mission to reduce plastic packaging in its market segment. Instead of the typical plastic squeeze bottles that are so common in the beauty industry, sk*p has packaged its line of shampoo, conditioner, cleanser, and moisturizer in recyclable folding cartons. Not only do these colorful cartons provide a sustainable solution, they have been engineered to withstand the water from a shower. If you've seen a package we should feature on POW!, contact Cory Francer at cfrancer@napco.com.