Package of the Week

In today's episode of POW!, we take an up-close look at how Duracell has developed a creative package that helps keep consumers' batteries organized. The package features a paperboard carton that contains a removable tray providing nested positions for each of the batteries inside. A resealable film provides an added layer of protection and keeps all of the batteries in place, helping consumers keep their fresh batteries organized. If you've seen a package we should feature on POW!, contact Cory Francer at

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