In today's episode of Package of the Week, we take a look at the 2021 Flexible Packaging Association Achievement Awards, and one package in particular that earned three Gold Awards in the competition. Printpack received recognition in printing, shelf impact, and packaging excellence for its Ruffles package featuring Los Angeles Lakers star Anthony Davis. The print quality in the package is incredible, and with one of the NBA's most recognizable players front and center, Ruffles is sure to attract basketball fans with this celebrity endorsement. If you've seen a package we should feature on POW! contact Cory Francer at firstname.lastname@example.org.
Package of the WeekFlexo-Printed Label on Holographic Film Delivers Strong Shelf Presence