Package of the Week

In luxury product segments, the appeal of paperboard-based packaging is well-established. With extended brand billboarding opportunities and high-end embellishments, the folding carton is an excellent packaging format to communicate a product's premium attributes. That's why in the high-end spirits segment, it has become a common practice for brands to place their bottles in a decorated carton, standing out on shelf against products solely utilizing a label. These folding cartons for Ketel One's Botanical line are a great example. Produced by Hub Folding Box and submitted to the 2019 Packaging Impressions Excellence Awards, the spectacular offset printing, combined with copper-colored foil, and a tropical design, are sure to attract consumers seeking a top-shelf experience. We're always on the lookout for standout packages — send POW! submissions to Cory Francer at

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