Package of the Week

Hill's Science Diet has been a longtime staple in pet food aisles with its numerous blends suited for the various stages of a dog's or cat's life. But after a recent redesign, the brand saw a significant increase in consumer engagement, and has received some recognition from the packaging industry, including the Designalytics Effectiveness Award from The Dieline. The redesign gives significantly more space to the image of the pets on the front panel, highlighting their unique personalities. Additionally, a Press-Lok seal from Velcro adds to the packaging's functionality, giving consumers an easily resealable package. If you've seen a package we should feature on POW!, contact Cory Francer at

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