Package of the Week

In this week's episode of POW! Package of the Week, we delve into Heinz' Saucemerica Collection and its sensational flexible packaging, which exuberantly celebrates all 50 states of the United States. Each creatively printed flex pack features designs inspired by each state's culinary treasures, including the Chicago Dog and Rocky Mountain Oysters. Watch the video to learn how this captivating packaging amplifies the branding campaign, ignites consumer enthusiasm, and reinforces Heinz' iconic status in the realm of food culture.

More Package of the Week Videos