Package of the Week

Although bandages aren't typically associated with "fun," Minneapolis-based Welly Health uses its packaging to differentiate itself and make first aid more enjoyable. With a tagline, "First Aid For When Fun Wins," Welly acknowledges that being active is usually what leads to needing first aid in the first place, so why not create first aid and packaging to celebrate the adventures of those who are on-the-go. The brand's line of kids bandages are cleverly branded "Bravery Badges" and packaged in a direct printed metal tin wrapped in a thin paperboard band that matches the design on the tin. If you've seen a package that stands out, please contact Cory Francer at

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