Package of the Week

Ben & Jerry’s is known for its tongue-in-cheek brand personality and innovative flavors, and in this episode of POW!, we look at how it is also revolutionizing one of the most delicious achievements of mankind: cookie dough. The Vermont ice cream company utilized a resealable stand-up pouch for its new line of Cookie Dough Chunks Snackable Dough and used every inch of the packaging to align the new product with its brand, even printing on the bottom panel of the pouch. Not only does the packaging stand out in the freezer aisle because of its clean design and recognizable branding, but the resealable pouch allows consumers to eat as little or as much cookie dough as they desire before popping the package back into the freezer. Send POW! submissions to Cory Francer at

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