Package of the Week

On this week's episode of POW! Package of the Week, we actually spotlight two printed packages — the fridge-pack and mini-can for The Coca-Cola Company's collaboration with Grammy-award-winning singer and songwriter Rosalía. View the video to learn more about the collaboration, the new product, the Coca-Cola Creations series, the use of printed packaging to deliver customer experiences spanning the physical and digital worlds, and the Coca-Cola Move printed carton and mini-can.

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