Bottled water has become increasingly popular in recent years, as consumers embracing a healthy lifestyle turn to purified and enhanced water that they can drink throughout their daily activities. However, with sustainability concerns surrounding traditional plastic bottles, some brands have turned to packaging alternatives. In today's episode of POW!, we take a look at how Ever & Ever, Flow, and HFactor, are embracing packaging innovation with aluminum, paperboard, and flexible formats. Have you seen any examples of packaging innovation lately? If so, contact Cory Francer at cfrancer@napco.com.