On today's episode of POW!, we're taking a look at the resealable can for Mountain Dew's Game Fuel energy drink, a product designed with video gamers in mind. Unlike the typical tab-based opening system, the Game Fuel cans feature a resealable closure that allows gamers to keep the beverage fresh and prevent spills, which could become highly problematic when in close proximity to expensive gaming gear. For its ingenuity, the can received the Design Excellence Award in the 2020 AmeriStar Awards. If you've seen a package we should feature on POW!, contact Cory Francer at firstname.lastname@example.org.
Package of the WeekPrinted Label Helps Belgian Beer Brand Deliver Superior Bar, Consumer Experiences