This week’s POW! Package of the Week looks at the award-winning label for the premium water Poland Spring Origin. The brand owner Nestlé Waters North America says Poland Spring Origin is the first leading American premium bottled spring water, sustainably sourced from the White Cedar Spring in Maine, where a team of Spring Guardians carefully monitor White Cedar Spring and surrounding areas with long-term sustainability in mind.
To make the packaging as premium as the product, Nestle worked with Anthem and Multi-Color Corporation Label on printed film labels that were so impactful that the labels won Best in Class in brand marketing, new brand, in the beverage category in the 2021 PAC Global Awards competition. Check out the video to learn more about printed beverage labels and how they help reinforce the brand’s story.