Packaging embellishments can be a great way to boost a product's visibility on shelf, expressing its high-end attributes to consumers. But when implementing eye-catching aspects such as holographic foils, it's important to stay true to the brand's essence. In today's episode of Package of the Week, we take a look at a folding carton for Crest 3D White Strips Professional White Dental Whitening Kit. The carton, which was submitted by Diamond Packaging to the 2019 Packaging Impressions Excellence Awards, makes great use of foiling throughout the vast majority of the carton. Combined with impressive offset printing on a Heidelberg Speedmaster XL 105 offset press, the embellishments help give this product a professional edge in the crowded oral care aisle. We're always on the lookout for great packaging! Send any POW! submissions and suggestions to Cory Francer at cfrancer@napco.com.