When a brand promise is “Pop. Drop. Done.,” the packaging better deliver — fast, clean, and loud. For Dorot Gardens’ redesigned Crushed Garlic pack, that brand promise begins with the printed label, which wraps the top and side panels of the product's frozen tray.
View this episode of POW! Package of the Week to learn more about the package, which was designed by Chase Design Group and flexo-printed by S. Lerner. Chase Design Group not only designed the bright, bold, and impactful packaging, but it also submitted the printed packaging work to Packaging Impressions magazine for spotlighting in this week’s episode of POW! We thank Judy Kalvin, who represents Chase Design Group, for sharing the project information. We also thank Chase Design Group for sharing the credit for the project’s success with the brand and the package printer, S. Lerner. It’s always fabulous to see how projects benefit from the collaborative efforts of all stakeholders.
