5 Packaging Design Feasibility Challenges
Procter & Gamble asked Landor to update the brand and create new packaging for the Eukanuba pet food line. The product uses select ingredients and the packaging needed to reflect the premium nature of the product. New players in the channel and the growing influence of store brands demanded action. However, the supply chain was not changing. Manufacturing limitations narrowed the possible converting techniques and effects.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.