Scott Hosa

Scott Hosa

Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.

5 Reasons 'No' Can Be an Acceptable Answer in Packaging Design

When creating a packaging design and working through the steps toward the printing process, it's essential to ensure the brand owner's needs are met. But to make that happen, there are several instances in which the best answer isn't always "yes."

Sustainable Design?

Designers can’t provide practical contributions to minimize the use of natural resources. Can we?

Design for Extended Color Gamut

Extended Color Gamut (ECG) printing, adding a limited number of select colors to the palette of standard process cyan, magenta, yellow, and black inks to create more vibrant colors, is not a new concept.

5 Packaging Design Feasibility Challenges

Procter & Gamble asked Landor to update the brand and create new packaging for the Eukanuba pet food line with packaging that reflects the premium nature of the product.

Brand Color: Close is NOT good enough

That bulls eye on the latest Tide laundry detergent label is ‘pretty close’ to the official Tide Orange color. That’s OK, right? Think again!

Decide, Dictate, and Deliver!

You are probably familiar with some form of the ‘Designer’s Trilogy’ regarding rush work: Fast, Cheap, Good; choose two. This premise is that in combination, two of the three fall short.

Five Potential Monkey Wrenches in Packaging Design Work

Imagine a team’s recent disappointment when instead of successfully completing the much-anticipated delivery of a deodorant carton design to the printer, they discovered that the package structure was not the approved size or style.

Packaging That Delivers—Literally

It has become increasingly difficult to differentiate your product from competitors. One method to encourage consumers to select your brand over others is to use a package that helps deliver the product.