Different Printing Methods and Packaging Design
For book lovers and publishing connoisseurs, few things come close to a beautifully bound edition of a book whose pristine pages are delicately enclosed in an elegantly designed cover. It is the ultimate aesthetic element which lures in the reader, just as a finely packaged item will directly appeal to a consumer seeking a quality product. Serving as an extension of the product itself, packaging design needs to meet high criteria in order to reach its marketing potential—it needs to feature a design which encompasses the company’s ethos and appeals to the consumer, comply with logistical standards such as withstanding transportation and meeting specific size regulations, and reach a particular caliber of appearance. This is where package printing becomes an integral part of the creative process for companies all over the globe seeking to garner attention or give their brand a refresh, turning it into a rapidly growing industry of its own.
Naturally, the wide diversity of packaging—ranging from the plain boxes used by online retailers such as Amazon to the more detailed and collectable ones from high-end suppliers—means that the printing industry has to keep up with the constantly changing demands as issued by its clients. Accommodating these demands, printing companies use several different printing technologies with varying features to ensure that every package is printed to its fullest quality potential, the most common methods being digital, offset, and flexo (flexography) printing. In this rapidly-growing sector, these processes include both a new approach to printing (digital), as well as well-established traditional methods that are being frequently innovated (offset and flexo).