Gurland

What’s it take to be a successful package printer? There’s a simple, one-word answer—everything. The right product, technology, engineering, management information systems, sales and marketing, and sometimes even a little luck. And if you believe in the adage, “The harder I work, the luckier I seem to get,” you can throw in hard work, too. It does take an awful lot of factors to be successful in business these days, not the least of which is top-notch marketing strategies. The annals of business school studies are probably teeming with examples of great products that failed only because they weren’t marketed properly. It’s real clear—having