Amos Michelson

Creo CEO Amos Michelson shares his vision of the printing industry and the direction he has established for Creo. AS PACKAGE PRINTING gets ever more complex and demanding, it appears likely that the ultimate solution for these challenges comes down to ones and zeroes, or in another word—digitization. This solution represents the vision that Creo CEO Amos Michelson has for the printing industry as a whole—what he calls "complete digitization, from idea to delivery." The beginnings of this digitization can be seen in some of the current trends sweeping through the commercial printing markets, says Michelson, trends such as variable data printing and short