Wilmington, Mass.

HP has announced that Dow Industries, a label converting firm based in Wilmington, Mass., is meeting surging customer demand for versioned, multi- Stock Keeping Unit (SKU) product labels, with a newly installed HP Indigo WS6000 digital press. The six-colour label and packaging press is more cost-effective than the firm's analogue flexographic presses to handle the growing volume of jobs that require print-run changes to accommodate multiple SKUs. Digital presses like the HP Indigo WS6000 let clients reduce the set-up time and expenses for each change, compared with analogue presses. The real thrust behind digital is our customers' increasing need

Continual demand for multiple stock keeping units (SKUs) encouraged label converter Dow Industries to install an HP Indigo WS6000 Digital Press and immediately fill it with jobs previously printed on the company’s flexographic presses.

During the judging of packagePRINTING’s 2007 Excellence Awards, the judges’ eyes were drawn to this year’s collection of digital entries. But, one entry earned more than just a glance. Wilmington, Mass.-based Dow Industries, received the honor of Best in Show for it’s “Canary Island Banana - Hybrid” label, produced for The Yankee Candle Company. The entry is also the first-place winner in the digital labels category. What struck judge Dean Gilbert—assistant professor, North Carolina Agricultural and Technical State University—was that the label’s sharpness, striking color, and offset-like quality were achieved using a digital press. “Until now, [digital printing] hasn’t really been recognized for outstanding

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