Norwell, Mass.

After nearly 60 years in the industry, Bob Larson remains as the past, present, and future of the IADD. by Sean Riley, Associate Editor SAYING THAT THE diemaking and diecutting industry is in Bob Larson's blood is akin to saying that politics is in the Kennedy's blood, or driving fast is an Earnhardt family trait. Certainly these affirmations are true, but possibly a bit understated. The fact of the matter is that like the Kennedy clan and the Earnhardt lineage, the Larsons have been immersed in their industry for three generations. And just like members of those slightly more famous families, the respect