Precision Hot Stamp

During the last few months, packagePRINTING has explored various finishing effects converters can employ to give their customers’ packages the necessary zing to draw and hold the attention of consumers as they walk down the aisles. The holidays are approaching fast, and not only are consumers shopping for good old Aunt Joan, but if the packaging does a good enough job, they may pick out something for themselves. And it’s not only textiles, electronics, or toys—many people enjoy foil-wrapped candies around the holidays. How will consumers find them if they don’t jump out at them from the jam-packed shelves? Stamping/embossing avenue Like anything else,

Every day, people walk the aisles of stores. No matter what they are looking for, somewhere during their shopping trips metallic glimmers are likely to catch their attention. Thousands of products sit on store shelves, but the ones that are likely to stand out the most in the competitive world of packaging are those adorned with foil. To achieve such an alluring look, package printers must make effective use of the hot foil stamping process. What glimmers is gold Brand owners know that adding hot foil stamping to packaging will elicit a second glance from consumers. “The primary reason to use expensive, shiny materials

Stamping and embossing experts reveal how to get the best results from the package-enhancing processes. by Kate Sharon, Associate Editor THE VALUE OF stamping and embossing equipment is well known. In today's retail world, where it's hard to walk down a grocery store aisle without seeing several packages enhanced by the glimmer of foil, stamping and embossing capabilities are a converter's key to value-added products. "Increasingly competitive markets create a larger demand for differentiation in product, packaging, and promotion, which is perfect for foil stamping and embossing," according to Jim Hutchison, senior vice president of sales of Universal Engraving Inc., a foil stamping and