PITTSBURGH, Pa.—Printing Industries of America (PIA) announced the recipients of the 2009 Best Workplace in the Americas Awards. A total of 37 graphic arts companies, both members of PIA as well as non-members, were selected by a committee of distinguished human relations (HR) experts from within the industry.
PITTSBURGH, Pa.—Printing Industries of America announced that James Hammer, president and CEO of Hammer Packaging in Rochester, New York, is the recipient of the 2008 Lewis Memorial Lifetime Achievement Award.
ROCHESTER, N.Y.—Listening to its customers was a key reason for Hammer Packaging's investment of $1 million in a state-of-the-art, customized Enterprise Resource Planning (ERP) system.
PITTSBURGH, Pa.—Printing Industries of America has announced the recipients of the 2008 Best Workplace in the Americas Awards.
ROCHESTER, N.Y.—Hammer Packaging has been awarded the designation, “Best Workplace” for 2008 for its exemplary human resources practices.
Differentiating a brand is critical to its success in the marketplace. In some way, shape, or form, a product needs to stand out from its competition—to be distinctive in such a way that gives a customer a reason to buy it. There are many aspects that come into play with brand differentiation including the product attributes themselves, product positioning, packaging, and the overall marketing message that pulls it all together. It is also a very dynamic endeavor, requiring a continual awareness of market trends that can provide opportunities for product enhancements. One thing is for sure, in most cases, distinctiveness doesn’t last for
ROCHESTER, N.Y.—James E. Hammer, president and CEO of Hammer Packaging, was inducted into the 2008 Rochester Business Hall of Fame. The Rochester Business Hall of Fame is dedicated to recognizing the contributions and entrepreneurial spirit of the area’s most enterprising leaders. The Hall of Fame is a joint initiative of Junior Achievement of Rochester, NY Area Inc., the Rochester Business Journal and Rochester Museum and Science Center. The selection committee looks for three attributes: 1) contributions that have affected the individual’s organization, business, industry and community; 2) an excellent reputation and a source of inspiration and encouragement for others; and 3) demonstrated leadership,
ROCHESTER, N.Y.—Hammer Packaging is demonstrating its commitment to long-term growth in the packaging industry. Over the next 12 months, the company will reinvest 15 percent of its sales to expand its capabilities with state-of-the-art technology. These technologies included: • 60 percent in new press technologies, including its second Drent Goebel press. This web offset press with Variable Sleeve Offset Printing (VSOP) technology was introduced to North American markets by Hammer last year. • 25 percent in finishing equipment that expands its capabilities in the areas of slitting, seaming, auto-packing and sortation. • 10 percent in a customized ERP business system for greater customer responsiveness.
ROCHESTER, N.Y.—Hammer Packaging is demonstrating its commitment to long-term growth in the packaging industry. Over the next 12 months, the company will reinvest 15 percent of its sales to expand its capabilities with state-of-the-art technology. These technologies included: • 60 percent in new press technologies, including its second Drent Goebel press. This web offset press with Variable Sleeve Offset Printing (VSOP) technology was introduced to North American markets by Hammer last year. • 25 percent in finishing equipment that expands its capabilities in the areas of slitting, seaming, auto-packing and sortation. • 10 percent in a customized ERP business system for greater customer responsiveness.
What’s it take to be a successful package printer? There’s a simple, one-word answer—everything. The right product, technology, engineering, management information systems, sales and marketing, and sometimes even a little luck. And if you believe in the adage, “The harder I work, the luckier I seem to get,” you can throw in hard work, too. It does take an awful lot of factors to be successful in business these days, not the least of which is top-notch marketing strategies. The annals of business school studies are probably teeming with examples of great products that failed only because they weren’t marketed properly. It’s real clear—having
