Innovation / Technology

Simple Truths
December 1, 2009

In an increasingly complex and fragmented consumer culture marked by media overload...marketers (some, at least) are rediscovering the power of simplicity and clarity.

Brand Enhancement by Electronics in Packaging
September 11, 2009

CAMBRIDGE, Mass.—IDTechEx has published “Brand Enhancement by Electronics in Packaging 2010-2020 The impending surge in e-packaging.” It concerns the market for electronic smart packaging devices, known as “e-packaging.” According to the report, global demand for these devices will grow rapidly from $0.09 billion in 2010 to $7.7 billion in 2020.

UPM Raflatac Recognized for RFID project
June 11, 2009

Finnish apparel company NP Collection has won the Golden Tag Award 2009 for effective logistics and profitable trade using RFID. UPM Raflatac is the winner of the Minitag Award for the same project.

RFID-Enabled Item-Level Inventory Management System
April 23, 2009

UPM Raflatac, Seeonic™ and Alliance, a RockTenn company, announced the deployment of a new generation of Alliance’s MAXRPM™, an inventory management system for retail promotional items that uses RFID technology to provide retailers and manufacturers with real-time business insights of retail promotion performance at the item level.

RFID Market Forecasts 2009-2019
April 22, 2009

IDTechEx announced a new report “RFID Forecasts, Players & Opportunities 2009-2019”, which addresses the global RFID situation. Areas of growth, undersupply and oversupply, and trends are given based on extensive new primary research.

UPM Raflatac Provides RFID-based Tags for LA Marathon
April 21, 2009

Los Angeles Marathon organizers have implemented an innovative RFID solution that provides highly accurate time-tracking for road races and athletic competitions, while reducing the cost and complexity of successfully executing these large-scale events.

Taking It to the Next Level
January 1, 2009

Flexographic printing quality has been approaching that of gravure for some time now. Although it has been attractive to printers due to its lower price point than gravure printing, one of flexo’s shortfalls has always been that its quality is not at the same level as gravure. Trisoft Graphics, Inc. (—a digital prepress and graphic design company serving the packaging industry since 1993—recently installed a new flexographic platemaking system it expects to use to produce flexographic printing plates that, when employed, will rival gravure’s quality.