Interactive Print - QR
On today's episode of POW!, we're taking a look at Sprite's Live from the Label initiative, which provides consumers with access to livestreamed concerts throughout the summer via a QR code printed on its labels.
Dr Pepper has launched its "Pick Your Pepper" campaign for the second summer in a row, which features hundreds of label designs for the consumer to choose from. Although the label designs lead the campaign, consumers can also download limited edition Snapchat filters and choose from dozens of t-shirts as a prize for purchasing the sweet beverage.
Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.
Editors from Target Marketing spoke with tech professionals during Philly Tech Week about how the future of tech might affect business.