Interactive Print - QR

Metsä Board launched QR codes to simplify recycling for packaging customers receive as part of Metsä Board product deliveries.

Day three of Digital Packaging Summit highlighted the ins and outs of managing multiple stakeholders, interactive print, and more.

Xeikon and KURZ partnered to enable digital label printers to add interactive features for brand protection and consumer engagement.

All4Labels Group strengthens its digital pioneering role in the label printing market with a comprehensive range of secure and intelligent solutions for labels, packaging and beyond.

On today's episode of POW!, we're taking a look at Sprite's Live from the Label initiative, which provides consumers with access to livestreamed concerts throughout the summer via a QR code printed on its labels.

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Dr Pepper has launched its "Pick Your Pepper" campaign for the second summer in a row, which features hundreds of label designs for the consumer to choose from. Although the label designs lead the campaign, consumers can also download limited edition Snapchat filters and choose from dozens of t-shirts as a prize for purchasing the sweet beverage.

Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.

Editors from Target Marketing spoke with tech professionals during Philly Tech Week about how the future of tech might affect business.