Interactive Print - QR

Durst Group integrated Amazon’s Transparency program, designed to protect brands and consumers from counterfeits, into Durst Workflow.

The AIPIA launched an initiative to help elevate packaging from purely a product container into a strategic media asset for brands.

RFID and QR codes have become reliable and realistic venues for label and package printing companies eager to enter smart packaging.

Kezzler expanded its product offering with the acquisition of Scanbuy’s Smart Packaging and QR Code consumer engagement business.

Metsä Board launched QR codes to simplify recycling for packaging customers receive as part of Metsä Board product deliveries.

Day three of Digital Packaging Summit highlighted the ins and outs of managing multiple stakeholders, interactive print, and more.

Xeikon and KURZ partnered to enable digital label printers to add interactive features for brand protection and consumer engagement.

All4Labels Group strengthens its digital pioneering role in the label printing market with a comprehensive range of secure and intelligent solutions for labels, packaging and beyond.

On today's episode of POW!, we're taking a look at Sprite's Live from the Label initiative, which provides consumers with access to livestreamed concerts throughout the summer via a QR code printed on its labels.

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.