Business Management - Industry Trends
Between the talking wine labels powered by augmented reality, creative packaging from one of Netflix's most popular shows, and the latest innovations from a major press manufacturer, the month of November featured a variety of interesting packaging news.
When a product’s packaging goes beyond its basic function of making the product easy to transport and enhances the consumer’s experience with the product in some way, it creates an even more positive user experience, which can enhance loyalty and repurchase frequency.
Much like digital printing technology, the Digital Packaging Summit has evolved since its debut.
With a combination of determination and support, women in the Independent Carton Group have risen to the top of the packaging industry.
As consumers and brands continue to realize the benefits flexible packaging provides, converters can make the most of the increasing opportunities in the segment.
Ricoh is the first industry leader to commit to participating at the first-ever PRINTING United, an SGIA and NAPCO Media event, further demonstrating its Commercial & Industrial Printing Business Group’s strategic vision.
As both the in-store and online shopping experience evolves, packaging remains a crucial element in the interaction between brands and consumers. However, in this changing retail landscape, brands need to consider the new roles that packaging can play in connecting with the consumer.
We used to walk down the long aisle in a large retail store choosing what to buy based on our interaction with the shape, color and messages of packaging. In this old, pre-digital world, this was one of the only ways consumers made shopping choices. In today’s world, however, even the traditional in-person shopping experience […]
As the print industry continues to consolidate, PRINTING United offers suppliers and attendees access to the complete packaging, graphic and visual communications markets.
According to the Paperboard Packaging Council’s (PPC) recent Trends: 2017 Industry Outlook and Market Data Report, U.S. folding carton shipments will grow at a 0.4% annual rate over the next five years, reaching a value of $9.6 billion.