For package printers and their customers, achieving the desired color on the final printed product is always a top priority. But when a package is viewed under different lighting conditions, the perception of color can change. Here are some tips for package printers to ensure they and their customers are viewing color consistently.
Brands and their associated colors are often so closely connected that consumers can quickly recognize a brand based solely off color - think Coca-Cola and red. In packaging, color differentiation is often measured in terms of "Delta E," with the goal to keep that number as low as possible. But what exactly is Delta E, and how can printers better understand this essential measurement?
Recently, I was at a 3M symposium in Minneapolis when it was made abundantly clear there is confusion regarding target densities for the flexographic industry. Let’s try to clear up the confusion…
The fingerprint is a vital step in ensuring repeatable print and maximizing the tonal range output of your press. During a fingerprint, repeatability is key. If you can’t repeat it, don’t waste your time!
Press optimizations will allow you to know without a doubt, how to choose the best anilox roll engravings, the optimal mounting tape density to select and the best ink for a job. However, most people are either unsure of how to properly complete an optimization or don’t see the importance of it.