Reeling in Wine Consumers
When it comes to foil decoration, wine drinkers take the bait.
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“Sometimes they want the label to exhibit ‘dwell time,’” Sage says. “They don’t want the label to be immediately tacky in case they want to reposition or remove it if something is wrong. These are all competing tensions because the more you want the adhesive to work to combat these foil bordering and flagging issues, for example, the higher tack it needs to have.”
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Jean-Marie Hershey
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