Extending Label Footprints

We're all familiar with them: those extended text, booklet-type labels (ETLs) that form an extended printing surface folded into the final label package. Also known as expanded content labels, these custom-printed labels provide additional printable area that permits the inclusion of information about usage, ingredients and nutrition, warnings, and promotional panels, coupons, etc.—that, otherwise, would take up extra space on the product container or mar the visual appeal of the primary packaging.