Under the Radar
It’s invisible to unsuspecting consumers. It doesn’t have a smell, taste or sound, but it can grab their eye while scanning the teeming grocery store shelves. It can add a certain “pop” to the packaging which can help make almost any merchandise fly off the shelves. “It” is ultraviolet (UV) and electron beam (EB) curing and, according to many experts, package printers can grow their businesses in the converting market if they add this technology to their arsenal.