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Think ink
Basic incompatibilities between substrates and inks are often overlooked due to a lack of communication among the designer, printer, and ink supplier. In reality, experts say, ink is often treated as an afterthought.
“Few people think about the ink early enough in the process,” says George Varughese, vice president, product development for Superior Printing Ink (www.superiorink.com). As a result, “there are too many assumptions made along the line,” creating multiple opportunities for error.
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- Companies:
- Heidelberg
- Superior Printing Inks
- People:
- George Varughese
- Russ Barton
Jean-Marie Hershey
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