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All of which is to say, somewhat axiomatically, that a product’s end use will—or should—determine the materials and the processes used to produce it, as well as a determination of the post-press finishing and handling it will undergo. Often overlooked, says Russ Barton, director of operations, demo rooms for Heidelberg USA (www.heidelberg.com), is that package printing, per se, is just an early chapter in the production cycle.
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- Companies:
- Heidelberg
- Superior Printing Inks
- People:
- George Varughese
- Russ Barton
Jean-Marie Hershey
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