The Dichotomies of the Global Printing Industry
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Although some experts were overly optimistic about the rate at which digital color printing would be accepted, we now see that this technology considerably influences the printing industry. Toner- and inkjet-printing require no setup and are thus almost instantaneous in production. Over the next decade ink-based printing will yield some volumes to digital printing technologies. Digital will not replace litho, but it will take volume away. Today several forces are merging:
• The print buyers’ move to shorter runs
• The move to tighter schedules
• The move to target marketing
• Equipment cost and performance coming into harmony
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