Brand Owner Trend Report from Smithers Pira
SURREY, UK—September 12, 2013—Packaging has the unique opportunity and ability to support brand values, create a competitive point of difference and allow brand owners to add significant value.
The Brand Owner Trends Report: Consumer Packaging to 2018 from Smithers Pira examines how brand owners measure the purpose and function of packaging to assess the strength of a brand and how packaging can itself build brand strength. With an assessment of 30 end-use categories, this new report provides:
- A strategic guide to the relationship between brands and packaging
- Impact of new technologies, changing consumer attitudes
- Opportunities for brand owners, converters and suppliers
The Brand Owner Trends Report: Consumer Packaging to 2018 is based on a combination of in-depth primary and secondary research, including interviews with managers of leading global brands and key players across the packaging value chain, as well as Smithers Pira's exclusive database of packaging reports and industry forecasts.
