Sustainable Packaging: On Track for Big Growth

The Right Building Blocks

The first tenet of sustainable packaging is to source material responsibly. Responsible sourcing often means utilizing recycled materials. Beauty brand and environmental champion Aveda, for example, uses a secondary package made from 100 percent post-consumer recycled newsprint for its Uruku lipstick. The molded pulp clamshell stands out on shelf and reminds consumers of its commitment to the environment.