Finding Your Niche Equals Success
Strategize and focus on your niche market to ensure survival in the folding carton industry.
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Ben Markens, managing partner of The Markens Group states that growth in the folding carton market is spotty. “Some people are having really great, banner years, and some people are not doing as well as they had in previous years,” he says. Markens attributes this disparity to converters not having the right strategy and niche, plus a sales force that can execute.
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Chris Mc Loone
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