Start-up Company Harkwell Labels Chooses UV Letterpress
A privately owned company printing and converting labels and tags, Harkwell Labels Ltd., occupies a 4,500-square-foot facility located in Poole, Dorset. With six employees the company is a small, but a focused concern supplying high quality letterpress printed labels. By positioning its production between the digital and flexo processes Harkwell has advanced to a point where its order book is more often than not, fully booked. The average job run is around 20,000 labels but the full spectrum of their production is from 1,000 to 1,000,000 and includes labels for food packaging, advertising, Marketing & Mailing, the veterinary and Healthcare market, trade work, swing tags, and window stickers.
The company is somewhat unique in that it relies solely on the letterpress process to produce its products. Where many label printers today lean heavily on flexo or litho printing for label production, Harkwell is firmly committed to the letterpress process. States Tim Fountain, owner, “We are not interested in getting into the commodity market and we have many local businesses we can serve. The letterpress technology we have is cost effective and great for handling dedicated, short runs with consistent, high quality printing job after job. We can combine that quality consistency with hot foiling, laminating, custom die cutting and sheeting. We know and work with our customers as partners and they know we are available for them at all times and passionate about labels.” General Manager Jon Cooke adds, “Harkwell has identified a niche area delivering high quality, attractive labels to both small and large organisations that help them to brand and advertise their products at a reasonable cost. We always recommend our ultra high gloss varnishing for that added eye appeal and provide this service free of charge, as it has become a more affordable and flexible alternative to overlaminate.”