Sothys Advent Calendar Made with Metsä Board Paperboard
Sothys, the French cosmetics company, has chosen Metsä Board’s paperboard for its 2021 advent calendar. The folded calendar is made of the lightweight paperboard – MetsäBoard Pro FBB Bright 320 g/m2.
“With our strong commitment to sustainable development, Sothys always chooses paperboard that comes from sustainably managed forests. We select design-focused yet lightweight packaging and for each of our innovations, we pursue the idea of responsible beauty that is respectful of the skin and the environment,” said Stéphanie du Chaxel, International Marketing Director at Sothys.
The festive red calendar is composed of different elements which together form a structure of four prisms with a triangular base. It was manufactured by Italian printing company Vimer, specialists in innovative and sustainable luxury packaging.
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