Traco Manufacturing Installs HP Indigo press

PALO ALTO, Calif.—Traco Manufacturing Inc., a printer and manufacturer of shrink films, machines, and equipment, has installed an HP Indigo press ws4500 to increase its ability to offer customers high-quality printed shrink sleeve products with a fast turnaround time and customization.

Prior to installing the HP Indigo press ws4500, Traco offered printed shrink sleeves and film produced overseas with rotogravure technology. The Orem, Utah-based company decided to install the digital press based on increased customer demand for faster turnaround times, customized text and images and shorter run lengths. Additionally, Traco’s new digital workflow has helped the company reduce expenses by eliminating the high cost of cylinder plates and airfreight, while increasing its business with the high-quality output customers demand.