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Although much of the innovation in new press features is targeted toward the needs of short-run printing, Mac Rosenbaum, vice president of Aquaflex, states the overall benefits that these new features can provide.
"Most printers who successfully print short-run jobs find themselves with a mix of both short-run and long-run work," he says. "Optimizing for the short run only improves your profitability on the long runs. The key to more successful short-run and long-run printing is flexibility, and the ability to move up to more complex jobs that generate greater profits."
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