Sense and Sensibility

The inks also open doors in product marketing. Scented packaging communicates the unique olfactory appeal of the product, differentiating it from other products on the shelf.

"Research has shown that scent is the strongest trigger of memory," according to Bob Berstein, president of Scentisphere. "New York Times marketing research indicated that, when given a choice between two similar food or beverage products, more than 80 percent of consumers would choose one they could smell and see. Scented packaging is a powerful way to help brand owners, package designers, and printers differentiate their products."