Sense and Sensibility

According to Jim Berard, co-founder of Scentisphere, scented packaging and labels are being used more and more in markets such as health and beauty, cleaning products, air fresheners, and other products where scent is a major factor in their appeal. The advantage that scented packaging has over others is that it allows the consumer to experience the product without having to chance a bad purchase, or having to open and/or damage the package in the store, Impastato said.