Sense and Sensibility

Brand owners have forced packaging and printing materials manufacturers to find new ways to do this in recent years. Health-conscious consumers have driven food makers to replace traditional packaging with breathable films and aseptic materials in order to eliminate preservatives and other chemicals from food ingredients and extend shelf-life. "Consumers are more aware of food safety and quality than ever before," said Jeff Kellar, vice president, strategic business development, Tetra Pak. "Better education and demand for higher quality products are driving this."